Mornings chez Newton are a Stone Age affair. We’re talking grunting and short tempers, especially if I’m being mithered by both the teenager and the cat simultanously to prepare breakfast (seconds, in the cat’s case) before Ithe coffee’s had a chance to enter my bloodstream.

What does one need to get through this most onerous part of the day unscathed? Intravenous caffeine? Servants?

On the contrary, the wise people over at Ferrero believe a jar of Nutella accessorised with a Cornish coastal scene is enough to put a smile on my face at 7am.

The Cornish Sunrise jar is part of a collection paying tribute to iconic sunrise locations across the British Isles, encouraging families to “savour a special start to their day, whether at home or holidaying by the sea”. Cornwall is joined by gorgeous scenes from the Lake District, Snowdonia, Northumberland, the Scottish Highlands and Connemara in Ireland.

“Cornwall remains one of the UK’s top travel destinations, attracting over four million visitors every summer thanks to its sweeping beaches, charming villages and world-renowned local produce,” said a Ferrero spokesperson. “And with over 3.5 million UK households enjoying Nutella each year, we are on a mission to help families make breakfast more joyful on their summer staycations as well.”

The tagline is “wake up your summer breakfast”, and each location is accompanied by a summer-inspired breakfast recipe with a vague connection to the region, from porridge and soda bread farls to scones with fresh strawberries, whipped clotted cream and a heaped teaspoon (15g, to be precise) of the chocolate hazelnut spread.

Sorry, what now? Are you serious? Wars have been started over less. If we can get so heated over putting cream on first (and they have), how do they think the Cornish nation will react to a blob of brown stuff atop their exalted baked goods? And who – WHO – eats scones (rhymes with moans) for breakfast? (Mind you, I’ve just learned an esteemed colleague eats Nutella on toast with butter - is nothing sacred?)

It’s an interesting concept, but then, Ferrero is no stranger to advertising gimmicks. Who doesn’t remember the "Ambassador's Reception" advert for Ferrero Rocher, with a butler handing round a grand pyramid of chocolates, and that memorable line dubbed in a dubious accent: “Monsieur, with these chocolates, you are really spoiling us!"

Considered cringeworthy by UK audiences at the time, it was delivered without a hint of irony on the part of the Ferrero dynasty, who arguably had the last laugh as it has entered into advertising legend.

We are currently holding a family sweepstake for the women’s Euros, and the prize, as always, is a box of Ferrero Rocher. The punchline is sure to make an appearance as it is handed over to the lucky winner, who will be entreated to share it (in pyramid format, of course).

It’s certainly been a winner for Ferrero, which began its journey in 1946 as a smalltown pastry shop in Piedmont, Italy. When chocolate ingredients were scarce, patriarch Pietro Ferrero turned to a plentiful hazelnut crop to bulk out his product, inadvertently creating a breakfast table staple. Today, Ferrero is a global titan, its brand portfolio including Kinder Bueno and Tic Tac; but it’s still family run, by the third generation of Ferreros. I wonder if they have ever visited a Cornish beach?

I was willing (if not eager) to try a bit of “Cornish sunrise”. So it was that I found myself in the conserves aisle of Tesco Truro, rearranging jars in desperate hope of finding one of geographical relevance, like the Knights of the Round Table in search of the Holy Grail. Either everyone else had got there before me, or the shelf-stackers were under pressure or simply unimpressed by the campaign.

I finally got my mitts on a 350g jar bearing an image which was easily identifiable, even with bleary eyes, as Porthcurno. It’s currently sitting on my bread bin and greets me every morning as I make Daughter’s toast. “Good morning, Cornwall!” it trills, visually at least. It’s lucky to get a polite response, if I’m honest.

Of course, the end consumer – Daughter – experiences very little of the effects of a Cornish sunrise, eating her breakfast from a tray on the sofa (how shockingly decadent).

Ferrero advertises the jars as “collectible”, which reminds me of the time I pestered my mum into buying a 48-pack of Weetabix simply to get the cut-out superhero mask - probably Wonder Woman - on the back. I must have been eating Weetabix for weeks (warm, with a ton of sugar on top – a real Proustian madeleine of a memory).

In similar fashion, the limited-edition Nutella is due off-sale any time now, so you might have to buy all six while stocks last and work your way through them slowly. Enjoy!

Find recipes at www.nutella.com/uk/en/nutella-good-morning