I recently came across a picture of my family spending time in Porthcurno, an oasis of stunning natural scenery. It conjured up wonderful memories. That then sparked a desire to reach out to a friend and encourage them to visit there or many of the gorgeous spots around Cornwall. I believe Cornwall to be one of the most picturesque spots in England and the world.

As a writer based in America, I am often promoting Cornwall to individuals who may not have it on their minds whether for investment, engagement, or to visit. On the tourism side of conversations, I often hear a typical itinerary for an American visiting the UK for the first time. It starts with time in London. That will then likely lead to time in Stonehenge before heading up to Oxford. Maybe if a traveler is ambitions they stretch to Edinburgh and St. Andrews.

All these places are truly special and time very well spent. I try hard not to be that person who has all the answers on where a person or family should go unless I sense an opening that they welcome my point of view. But I tend to be very proactive in my recommendations related to Cornwall and places in Scotland. I want to generously share thoughts about a variety of magical locations and what they could mean for the traveler.

The visitor economy is one of Cornwall's most important sectors, generating over £2-billion annually and supporting thousands of jobs. Like many, I was concerned of the recent news that Cornwall's official tourist board, Visit Cornwall, entered voluntary liquidation this month. I know the leadership did everything they could to stay afloat and the development is no reflection on the good people who have worked there over the years. The reasons stated included insurmountable financial challenges stemming from the end of government grants and obstacles in the larger Cornish tourism sector.

I personally have so valued the role the Visit Cornwall has played. I have been a consumer of updates, information, videos, and stunning pictures. And so, like many I was disappointed by the announcement. Perhaps the difference for me is that I am in America, and I appreciated how they gave me a source to pass on to potential travellers from overseas.

However, the closure of Visit Cornwall does not mean the end of the vital need to keep promoting and driving tourism in Cornwall. It’s essential to the local and national economy. The fact is we are nowhere near achieving the potential of getting Americans and others to visit and invest in the local Cornish economy.

One very positive development is the development of the Global Cornish initiative. As this important innovation being led by Nicola Lloyd based in Cornwall takes root, those who are a part of it can play many roles wherever they stand. One important role will be to raise their hands and say with pride, Visit Cornwall one of the most beautiful spots in the world! That’s what I will do with pleasure from here.