IN the lead-up to Star Wars Day on Sunday, May 4, new research from AttractionTickets.com has revealed that Truro is the Jedi capital of the UK.

The research team have seen a 300 per cent spike in searches for ‘Jediism’, the belief system inspired by the iconic film and TV franchises, in the UK over the past month. This spike prompted the team to investigate where this renewed interest is coming from across Britain.

By comparing population data from more than 70 cities with regional search volumes for the term ‘Jediism,’ AttractionTickets.com has estimated the percentage of residents in each location most likely to identify with the Jedi belief system.

According to the data, Truro tops the list, with an estimated 0.05 per cent of its population identifying as Jedi, making it the most Jedi-heavy city in Britain.

Coming in second is Durham with 0.02 per cent, followed closely by Dunfermline in Scotland, also with 0.02 per cent, claiming the title of Scotland’s most Jedi-filled city.

Chris Bradshaw, marketing director for AttractionTickets.com, said on the data: “While the population percentages may appear small, they reflect a measurable level of sustained interest, particularly during a time when Star Wars continues to expand its cultural and cinematic reach through streaming platforms like Disney+, and specifically around key cultural moments for fans like Star Wars Day.

“From a pop culture perspective, the influence of the Star Wars franchise remains incredibly strong, and we can also see this through the growing popularity of the Star Wars rides at Disney parks, such as Star Wars Hyperspace Mountain at Disneyland Paris. It seems that the franchise is as popular as ever.”