A HISTORIC hotel in Newquay has opened for business after undergoing a multi-million-pound refurbishment.

THE NICI Newquay, which was formally the Hotel Victoria, has been restored and reimagined as a “vibrant contemporary coastal retreat.”

The owners, the Nicolas James Group, has transformed the 82 bedroomed hotel, which has been inspired by “Cornwall's laid-back coastal spirit with the effortless glamour of the Italian Riviera.”

The hotel’s signature restaurant, Amalfi, offers Italian-inspired dining with an emphasis on seasonal locally sourced Cornish produce.

The NICI Newquay plans to position itself as a social hub, hosting regular cultural events, wellness experiences and family-friendly activities throughout the year.

The significant investment aims to create a year-round destination for both visitors and the local community.

Work is being undertaken to restore the rare Victorian bathing lift to connect guests directly to the cove below.

Jason Parry, general manager of THE NICI Newquay, said: “Opening the doors to our first guests is an incredibly proud moment for the entire team.

“This marks an exciting new chapter for both the hotel and Newquay.

“We’ve created a destination that combines exceptional hospitality, inspiring design and a spectacular coastal setting, and we’re thrilled to welcome our first guests.”

Lukasz Dwornik, managing director of THE NICI Group, added: “THE NICI Newquay represents one of the most ambitious projects in our portfolio to date.

“We’ve worked hard to honour the heritage of this much-loved building while creating a destination that feels fresh, contemporary and internationally inspired.

“This opening is about more than launching a hotel; it’s about creating a landmark destination that contributes to Newquay’s future as one of the UK’s most sought-after coastal destinations.”

A spokesperson for the Nicolas James Group said: “Marking a significant milestone for both the town and THE NICI Group, the opening offers guests and the local community their first opportunity to experience the reimagined property and its striking new identity.

“The opening represents a major achievement for THE NICI Group, which has become known for breathing new life into landmark hotels while celebrating their heritage.

“In Newquay, this includes the careful restoration of many of the building's original features, including the historic Victorian bathing lift that connects guests directly to the cove below.

“Guests can now discover the hotel's newly designed bedrooms and public spaces, all inspired by the dramatic Cornish coastline and the relaxed elegance of Mediterranean seaside living.

“ Many rooms feature private balconies with sweeping ocean views, while thoughtfully curated interiors create spaces designed for comfort, connection, and escape.

“Dining is now available at Amalfi, the hotel’s signature restaurant, serving Italian-inspired dishes crafted using seasonal Cornish produce and complemented by spectacular Atlantic views.

“Beyond accommodation, THE NICI Newquay is set to become a vibrant social hub for the town, hosting cultural events, wellness experiences and family-friendly activities throughout the year.

“The hotel is expected to create significant employment opportunities while further strengthening Newquay's reputation as one of the UK's leading coastal destinations.

“The opening marks an exciting new chapter for both THE NICI Group and Newquay.”