To celebrate 40 years of trading, White Stuff is hitting the road with a summer ice cream truck tour which calls into St Ives Surf School on Porthmeor Beach today and tomorrow [July 18 and 19] and Truro’s Lemon Quay, on Sunday [July 20], from 11am to 4pm each day. Each stop will feature free ice cream and an exclusive ‘Spin to Win’ giveaway, offering the chance to win a limited-edition 40th birthday tee.

In St Ives, the brand will be partnering with St Ives Surf School to provide free lessons and surf hire to the local community. It will also donate £1,000 to local charity The Wave Project to support its life-changing surf therapy programmes for young people, helping them improve their mental health and build confidence through surf therapy.

The tour will then continue eastwards, stopping off in Dartmouth, Exeter, Brighton, Eastbourne and Whitstable.